Canon employs an impressive social media marketing strategy that has helped to cultivate brand awareness and to entrench its position as the industry leader. Let us find out more about Canon.
INTRO Founded in 1937, was known as Precision Optical Instruments Laboratory. The founders were Takeshi Mitarai, Goro Yoshida, Saburo Uchida and Takeo Maeda. The first camera to incorporate NIKKOR lens. In 1940, the company created Japan's first indirect X-ray camera. In 1947, become Canon Camera Inc.
Download Free Software Hp Laserjet P1006. In 1976, Canon introduced the world's first camera with an imbedded micro-computer In 1992, Canon launched the first-ever camera with eye-controlled auto-focus, and released its first digital camera HEADQUARTERS: Corporate Head Office, Showroom & Service Centre, Block D, Peremba Square, Saujana Resort, Off Jalan Lapangan Terbang Subang, Section U2, 40150 Shah Alam, Selangor Darul Ehsan The Modern Day Canon EFFECTIVE MARKETING STRATEGIES OF CANON INC. The HISTORY of Canon Canon has grown from a small company in Imperial Japan, to a global industry leader with a global market capitalization of US$ 49. Hp Media Vault Software Install Disc. 8 billion, as at May 2015 In 2015, Canon became the most succesful interchangable lens producer consecutively, for the past 13 years. With that, Canon now has control of over 54% of the global market share of DSLR cameras for the year of 2015. PLACE Canon's HQ in Malaysia is located in a newly developed business park in the midst of industrial Shah Alam. This location is easily accessible to many people and provides a strong base for Canon to expand in the Klang Valley, which is the most densely populated area in Malaysia.
The place relates to how the products reach the customers and is also known as a company's distribution strategy. Through these two platforms, the public can easily get access to the variety of products that Canon is offering Canon has two major platforms to distribute and promote their products, one of which is through retail outlets and the other is through Canon's well-designed website. Retail Outlets: Canon has over 500 dealers to sell and distribute their products and spare parts all over Malaysia. In this modern era, shopping malls are a common meet and greet location and hence it is easy to locate a Canon store in malls.
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